From Fleet Street to the Top of Google

My career began in the high-pressure world of News International in London. Working as a journalist for national titles taught me how to write content that people actually want to read—a skill that is now the single most important factor in ranking on Google.

I eventually transitioned from the newsroom to the digital arena, where I’ve had the privilege of writing for leading brands like Sudocrem and Infacol. I take that same journalistic precision and apply it to every blog post and page I write for my clients today.

Beating the Global Giants

I’ve spent my career proving that a smart, focused strategy can beat a massive corporate budget. I’ve successfully placed a financial advisor in Essex above global, industry-leading firms, and I’ve supported high-profile brands like BMA Models in staying ahead of the curve.

Belfast Roots & Local Results

I’m a specialist in the Belfast and Northern Ireland market. I love helping smaller, local firms take the top spot in search results. I know that for a local business, appearing at the top of a search isn’t just about traffic—it’s about survival and growth.

The Full Digital Picture

Because SEO doesn’t happen in a vacuum, I provide a complete digital service. I also run websitedesignbelfast.com, where I build sites designed to convert, and I actively manage social media growth for businesses that want a cohesive online presence.

Why Work With Me?

The SEO industry is full of “agencies” that promise the world and deliver jargon-heavy reports. I do things differently:

• Direct Access: You deal with me, and only me.

• Journalistic Quality: Your blog content is written by a professional, not a bot.

• Transparency: No fluff, no “smoke and mirrors”—just clear reporting on the metrics that matter to your bottom line.